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Marketing companies, digital agencies, PR firms, and internal marketing personnel all often fit into the modern marketing sphere of the industry, providing consumers with information regarding brands and products they should care about. ...continue reading

Whether you’re shopping for products online, booking various appointments, accessing information, or simply watching cat videos, we’re noting how we enjoy the online experience, whether you’re conscious of it or not. Let’s have a look at some ...continue reading

Look at any software or technology-related industry or vocation, and you’re going to run into an absolute cartload of jargon and catchphrases; sometimes so much so, that it makes it nearly impossible to decipher what’s going on. The technicality of software development ...continue reading

Running a 21st-century business is a complicated task. Rather than simply providing products and services to customers business owners and managers need to be aware of the variety of ways in which they can augment the revenue of their companies. As technology makes running a business more accessible there will be an increase in competition ...continue reading

Digital platforms and products that are becoming more readily available to each and every business offers them greatest potential growth with increasingly lower barriers to entry. Once upon a time, having a website was something reserved for multimillion Rand businesses, but due to the availability and accessibility of digital solutions ...continue reading

When deciding to pick up or develop software for your specific company, there are a multitude of issues to consider first. One of the biggest considerations is whether you’re going to go for customised software or an off-the-shelf solution. ...continue reading

A lot of companies may look at digitisation and establishing an internet presence as simply beginning and ending with getting a conventional website up and running, but that’s becoming less and less true. Being able to reach customers on their smart devices is fast turning into a necessity for any business that wants to ...continue reading

The importance of technology and digitisation in effectively any industry can’t be overstated enough – as hyperbolic as that might sound. The main reason for investing in a digital platform for most companies is simply that it broadens their potential customer-base substantially. The more customers a business can reach ...continue reading

It seems like we’ve moved past the days where the likes of Norton or some other store-shelf anti-virus software were constantly being rammed down our throats – but does that mean that digital and internet security are less of a concern now than before? If recent research and reports are to be believed, it’s actually quite the opposite....continue reading

Mobile apps are becoming the most integral aspect of any business’ digital presence, largely due to the speed of its progress and innovation. There are a few technologies that are going to be key throughout this current business cycle when it comes to mobile app development....continue reading