Since hosting, web development, online retailing and more has become so universally accessible, it’s tougher these days for new companies to create a notable online presence. However, in terms of attracting new clients to your product, it’s still necessary to have an online footprint of some kind and having custom software solutions for your business, and there are a few good ways to differentiate yourself from the crowd. We’re going to go through a few of the best ways to ensure that your website will keep customers coming back!
It might seem obvious, but the easy and some simple habits are often the ones people neglect, which end up unnecessarily complicating their sites or applications. Have basic descriptions of our products or services, describe what their value proposition is to the client, ensure your contact details are present and, if you’ve got a physical store, include the address so people can find you. Think of all the essentials you’d want a customer to know about you and your company, and make sure they’re included in the site and that they’re highly visible.
Luckily, with a lot of web hosting services and platforms, getting analytics on your site activity is relatively easy and accessible. Keep an eye on those numbers, and as you make tweaks and adjustments you’ll get clues about what’s working and what isn’t. If changing your front page, or adding extra information, or running more promotions seems to create more traffic or generate better stickiness, do more of whatever your positive analytics are suggesting.
This might seem like a lot of effort, but it’s a crucial element to making your site feel active and current when customers visit. Having an attractive site, product, software, or application is certainly the first step, but creating novel content is a brilliant way to differentiate yourself from competitors. Generating small pieces of content related to your own products, the industry you’re in, or your own plans for future products or services will let people know you’re constantly active and progressing. If customers get the feeling that you’re putting a lot of effort into your business, it’s likely to create more confidence in your brand than a site that’s been the same for the last three years.
Social media is the new marketing kingpin, so having accounts on the likes of Facebook, Twitter, and Instagram is effectively a necessity at this point. Your social media accounts also give you an avenue to spread your content, though, so sometimes your social media activity can just be links directly back to the activity on your website. Keeping current on social media and touching on topical events or attractions will also help people find you. Keep an eye on conferences, events, or exhibitions in your industry and engage with them on social media to spread more exposure for your brand or company.
Long-term success is primarily down to consistently developing a solid foundation of your application or site, then and maintaining it. A web site or application is somewhat like a living, breathing thing, it needs to be kept in good shape and updated regularly for it to benefit your business the most. The better it serves your customers, the more they’ll use it and the more new customers will find you.
Getting an online platform going can seem like an intimidating task, so it’s a good idea to get some pointers and advice from professionals. Our team at My Online Presence can give you professional advice and solutions to get your online presence to work for you, whether it be custom software solutions, app development, web hosting, and more, so get in touch with us if you want more in-depth assistance!
Since 2013 My Online Presence has been helping businesses, big and small, create and maintain their own online presence in a quick, easy and affordable way. But don’t just take our word for it; click through to our portfolio of previous work and see for yourself.