In essence, Customer Relationship Management (CRM) boils down to all the actions, technologies, and strategies a company implements that will manage their interactions with future and current clients. When done well, it will bolster and grow a company’s revenue because customers stay longer, are more informed of your services, and you – as the business owner or service provider – are in control of the whole process.
A CRM system should at the very least keep track of customer contact info, which will help marketing and sales teams coordinate their own activities; but additionally, it might also involve keeping track of how many times clients have been contacted, deal stages, or reasons for won/lost sales or deals.
It sounds relatively simple in theory – since all businesses interact with their customers all the time, but considering the variety of methods one can use to keep track of that information it can get complicated quite quickly. Some strategists even suggest Get in touch with them investing in a CRM platform or technology before it becomes necessary, so that when your client base does grow, you’ve got an existing system in place.
A CRM system will offer anyone from a large company to a freelancer the following benefits:
My Online Presence assists companies with a mass of different web-based needs they may have, and our Digitise product is a CRM tool that makes sense for anyone from a home business owner to someone owning a small to medium sized company. If you want to improve your customer engagements and also keep track of them better, get in touch with our team and we can advise you about the best way to get ahead!
Since 2013 My Online Presence has been helping businesses, big and small, create and maintain their own online presence in a quick, easy and affordable way. But don’t just take our word for it; click through to our portfolio of previous work and see for yourself.